Another late 90s gem from the Media Education Foundation featuring UPenn's brightest star in MassComm. Here, Gerbner expans on the sorts of characters and types of stories that tend to be told on TV and reiterates his theory of its effects.
Please note that the MEF videos use a version of remix that passes as a sort of "academic culture jamming." They select certain clips and display them out of their original contexts to support their points. Then, this for profit (albeit small) enterprise criticizes big media for constructing messages with "something to sell." This has raised the ire of some as hypocritical (their videos cost $150+). With the accessibility of editing software and a multitude of pop culture clips free on the web, now students can practice their own culture jamming as an exercise of democratic speech. That's what I'll be asking you to do with the remixing assignments we take on this semester.
Finally, here's the ultimate hip-hop expression of cultivation theory and "big media effects" concerns:
And here is a link to the lyrics.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment